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“It’s not what you know; it’s who you know.”

We all know relationships are vital in business. But in the Middle East, they take on a greater significance than in the West and hugely influence how key decisions are made in business as well as politics. 

If you want t...

​​“Time is money.” – Benjamin Franklin

In North America, business is fast paced. Everyone rushes to get things done and pack the most into each day. Productivity and efficiency are the ultimate goals. 

What about attitude towards time in the Middle East?

Picture yours...

​Grammatical errors. We’ve all seen them. We’ve all heard them.

As grammar enthusiasts, these errors make us cringe. We mentally correct the mistakes or vent to our fellow grammar Nazi friends. Some people go a step further and write the offending party (yes, this doe...

​Whether you’re a translator, copywriter, editor or other communications professional, you’ll likely want to work as a freelancer at some point in your career – either to supplement your income or to have the freedom to dictate your own workload.

Here are our top 5 ti...

The best way to successfully adapt an ad campaign to a new market is to use a cross-cultural communications approach. This involves thoroughly evaluating the impact of specific regional, cultural and linguistic factors on consumer preferences, then creating or adaptin...

​Follow these 10 simple tips for writing more compelling copy to grab (and keep!) your audience’s attention.

1- Know Your Audience

Before you begin writing, take the time to research. What are your audience’s wants, needs and values? When it comes to cross-cultural co...

​Have you ever wondered how to promote your products and services in the Canadian market? What are the most important considerations? How useful is bilingual or multilingual content?

Check out our latest infographic for helpful facts and tips:

Quick Guide: How to Conn...

In honour of the United Arab Emirates' National Day on December 2, we've released our latest infographic with fun facts about this intriguing Gulf country. 

Click to view: Quick Guide: How to Connect with Consumers in the UAE

​Need communications services like branding, copywriting, translation, editing, voiceovers, subtitling? Here are 5 reasons you should entrust your communications needs to a professional cross-cultural communications agency with well-known clients and a proven track re...

​“Sero Communications is a cross-cultural communications agency.”

So what does that actually mean, you ask?

First, there's a difference between ‘cross-cultural communication’ and ‘cross-cultural communications.’ Here's a simple way to understand it:

Cross-cultur...