How to Navigate Business Culture in the Middle East - Part 2
“It’s not what you know; it’s who you know.” We all know relationships are vital in business. But in the Middle East, they take on a...
How to Navigate Business Culture in the Middle East - Part 1
“Time is money.” – Benjamin Franklin In North America, business is fast paced. Everyone rushes to get things done and pack the most...
Does Grammar Really Matter?
Grammatical errors. We’ve all seen them. We’ve all heard them. As grammar enthusiasts, these errors make us cringe. We mentally correct...
5 Easy Steps to Getting More Freelance Work Through Agencies
Whether you’re a translator, copywriter, editor or other communications professional, you’ll likely want to work as a freelancer at some...
How to Adapt an Ad Campaign to a New Market: Tim Horton’s 50th Anniversary vs. #TimsDark Experiment
The best way to successfully adapt an ad campaign to a new market is to use a cross-cultural communications approach. This involves...
How to Engage Your Audience: Top 10 Copywriting Tips
Follow these 10 simple tips for writing more compelling copy to grab (and keep!) your audience’s attention. 1- Know Your Audience Before...
Quick Guide: How to Connect with Consumers in Canada
Have you ever wondered how to promote your products and services in the Canadian market? What are the most important considerations? How...
Quick Guide: How to Connect with Consumers in the UAE
In honour of the United Arab Emirates' National Day on December 2, we've released our latest infographic with fun facts about this...
5 Reasons You Should Work with a Cross-Cultural Communications Agency
Need communications services like branding, copywriting, translation, editing, voiceovers, subtitling? Here are 5 reasons you should...
Cross-Cultural Communications: How to Successfully Tap Into a New Market
“Sero Communications is a cross-cultural communications agency.” So what does that actually mean, you ask? First, there's a difference...
