Cross-Cultural Communications: How to Successfully Tap Into a New Market
“Sero Communications is a cross-cultural communications agency.” So what does that actually mean, you ask? First, there's a difference between ‘cross-cultural communication’ and ‘cross-cultural communications.’ Here's a simple way to understand it: Cross-cultural communication is the goal; cross-cultural communications are the means to successfully achieve that goal. Cross-cultural communication (noun, singular): A field of study that examines how individuals communicate and
