How to Navigate Business Culture in the Middle East - Part 2
“It’s not what you know; it’s who you know.” We all know relationships are vital in business. But in the Middle East, they take on a greater significance than in the West and hugely influence how key decisions are made in business as well as politics. If you want to understand how things get done in the Middle East, you need to grasp one very simple concept: wasta. ‘Wasta’ is an Arabic term that means leveraging connections to achieve particular goals, whether it’s renewing
