​Grammatical errors. We’ve all seen them. We’ve all heard them. As grammar enthusiasts, these errors make us cringe. We mentally correct the mistakes or vent to our fellow grammar Nazi friends. Some people go a step further and write the offending party (yes, this does happen!). But when it comes to marketing and advertising, should we forego correct grammar to create catchier, more memorable copy? We see grammar slips over and over again in advertising. Just think about some

The best way to successfully adapt an ad campaign to a new market is to use a cross-cultural communications approach. This involves thoroughly evaluating the impact of specific regional, cultural and linguistic factors on consumer preferences, then creating or adapting content according to those considerations. But what happens if you don’t take this approach? In this post, we look at the popularity of the English and French versions of Tim Horton’s 50th Anniversary ad versus

​Follow these 10 simple tips for writing more compelling copy to grab (and keep!) your audience’s attention. 1- Know Your Audience Before you begin writing, take the time to research. What are your audience’s wants, needs and values? When it comes to cross-cultural communications, you also need to pay special attention to regional, cultural and linguistic considerations. 2- Know Your Market Be creative but don’t reinvent the wheel entirely. What has worked in that market in t

​Have you ever wondered how to promote your products and services in the Canadian market? What are the most important considerations? How useful is bilingual or multilingual content? Check out our latest infographic for helpful facts and tips: Quick Guide: How to Connect with Consumers in Canada #advertising #all #canada #business #communications #contentmarketing #copywriting #crosscultural #culture #english #french #language #localization #marketing #quebec #translation

In honour of the United Arab Emirates' National Day on December 2, we've released our latest infographic with fun facts about this intriguing Gulf country. Click to view: Quick Guide: How to Connect with Consumers in the UAE #advertising #all #arabic #communications #contentmarketing #copywriting #crosscultural #culture #english #language #localization #marketing #translation #uae

​Need communications services like branding, copywriting, translation, editing, voiceovers, subtitling? Here are 5 reasons you should entrust your communications needs to a professional cross-cultural communications agency with well-known clients and a proven track record of producing quality work. 1- Improve Customer Loyalty Cross-cultural communications involve using content and appropriate media to target a specific market or market segment, taking into account particular

​“Sero Communications is a cross-cultural communications agency.” So what does that actually mean, you ask? First, there's a difference between ‘cross-cultural communication’ and ‘cross-cultural communications.’ Here's a simple way to understand it: Cross-cultural communication is the goal; cross-cultural communications are the means to successfully achieve that goal. Cross-cultural communication (noun, singular): A field of study that examines how individuals communicate and