​Follow these 10 simple tips for writing more compelling copy to grab (and keep!) your audience’s attention. 1- Know Your Audience Before you begin writing, take the time to research. What are your audience’s wants, needs and values? When it comes to cross-cultural communications, you also need to pay special attention to regional, cultural and linguistic considerations. 2- Know Your Market Be creative but don’t reinvent the wheel entirely. What has worked in that market in t

​Have you ever wondered how to promote your products and services in the Canadian market? What are the most important considerations? How useful is bilingual or multilingual content? Check out our latest infographic for helpful facts and tips: Quick Guide: How to Connect with Consumers in Canada #advertising #all #canada #business #communications #contentmarketing #copywriting #crosscultural #culture #english #french #language #localization #marketing #quebec #translation

In honour of the United Arab Emirates' National Day on December 2, we've released our latest infographic with fun facts about this intriguing Gulf country. Click to view: Quick Guide: How to Connect with Consumers in the UAE #advertising #all #arabic #communications #contentmarketing #copywriting #crosscultural #culture #english #language #localization #marketing #translation #uae

​Need communications services like branding, copywriting, translation, editing, voiceovers, subtitling? Here are 5 reasons you should entrust your communications needs to a professional cross-cultural communications agency with well-known clients and a proven track record of producing quality work. 1- Improve Customer Loyalty Cross-cultural communications involve using content and appropriate media to target a specific market or market segment, taking into account particular