How to Adapt an Ad Campaign to a New Market: Tim Horton’s 50th Anniversary vs. #TimsDark Experiment
The best way to successfully adapt an ad campaign to a new market is to use a cross-cultural communications approach. This involves thoroughly evaluating the impact of specific regional, cultural and linguistic factors on consumer preferences, then creating or adapting content according to those considerations. But what happens if you don’t take this approach? In this post, we look at the popularity of the English and French versions of Tim Horton’s 50th Anniversary ad versus
